Strategy first.
Design second.
Most logo design starts with "what do you like the look of?" We don't. We start with a half-day workshop where we dig into your business — what it stands for, who it's really for, what it needs to feel like, and what it definitely shouldn't. Clients often describe this as the most useful business conversation they've had in years.
By the end of the workshop, we have a brand strategy document: your brand adjectives, buyer personas, competitive position. That document is the brief for everything that follows — logo, colour palette, typography, tone of voice, photography style, print applications, website. It all connects.
We've done this for luxury hospitality, London B2B consultancies, public sector organisations, and city centre retailers. The deliverable is never just a logo — it's a complete identity system with the documentation to prove it was thought through.
Four stages. In that order.
From workshop to
27-page guidelines.
Five luxury self-catering hideaways on the River Dart in South Devon. The workshop gave us the brief: organic, honest, eco-conscious, relaxing, memorable. Nature and home as the twin anchors. The identity needed to work from the booking website to welcome cards, stationery, and brochures.
Anastasia Lund led the visual identity — logo system, hand-drawn illustration style, earthy green palette, Lora serif for warmth, Montserrat for clarity. Every element traceable back to the workshop adjectives.
Photography style guide — from the brand guidelines. Nature, lifestyle, interior, and landscape photography directions all defined.
Print application — full stationery suite. Business cards, letterhead, branded notebook, DL envelope, and pin badge.
Brand brochure — portrait format. The Lora/Montserrat type pairing and sage green palette applied to print.
Digital application — brand applied to website on desktop and tablet. The identity system translating directly to the web build.
Social media application — Facebook cover, Instagram grid, profile assets. Consistent identity across all channels.
Landscape brochure — the identity at A4 landscape. Printed for use in each hideaway. Every touchpoint designed to the same system.
Across sectors. Built to last.
Workplace mental health training. Full brand from scratch — the identity now appears in boardrooms at the Home Office, Guardian, NHS, Bloomberg, and London Business School.
Visit Site →Brand created from scratch — independent of Neal's Yard's national identity. Workshop through to shop fascia boards at 11 Northumberland Place, Bath.
Brand to physical signage, one agencyRead the case study →Brand alongside a full build: WooCommerce ecommerce, Events Calendar ticketing, and annual festival programme management. Applied across website, social, and festival collateral.
Brand identity for a research consortium involving the Met Office, Plymouth Marine Laboratory, and government research bodies. Applied to a WCAG 2.1 AA compliant public sector platform.
Bright Meadow palette — Deep Moss, Vivid Green, Sunlight — developed within Devon County Council's brand framework and tested against WCAG 2.1 AA contrast requirements throughout.
Brand identity alongside a custom PHP booking engine — the only accommodation booking system in the portfolio built entirely from scratch. 20-year client relationship.
A complete identity system.
Not just a logo file.
From the people who were in the room.
Velocity were amazing from start to finish. The team are knowledgeable, professional, never condescending and great to work with. They completely understood what I was after and delivered beyond expectations. Very happy customer!
I have overseen three website developments with Velocity. The team is outstanding. They built a website for the Dartmouth Food Festival that exceeded all expectations. Not only are they highly creative, but their technical competence is second to none.
We've worked with Velocity on a number of projects. They take time to understand and listen to the requirements of the business, making really insightful suggestions and recommendations. The team is a pleasure to deal with.
Ready to find out what your
brand actually stands for?
The workshop is where it starts. Tell us about your business and we'll explain how the process works.