28 years in.
Still building.
Velocity Web was founded in 1998 by Martin Shelton. The tools have changed. How we work hasn't: understand the brief, build something that works, stick around and maintain it properly.
Start a conversationBuilt from
scratch. Literally.
Martin Shelton built his first commercial website in 1998 — the same year he built a search engine for furniture shops. The same year Google launched theirs. Google's went further, but the PHP he taught himself writing it launched a 28-year career.
Over the next decade, the web changed faster than almost any industry before it. We built our own ecommerce platform before Magento existed. We built custom booking engines, gift voucher systems, and PHP frameworks that still power live client sites today. We learned what databases look like under pressure, what security incidents feel like at 11pm, and what it takes to keep a website running for ten years without the client ever having to worry about it.
"The person who scopes your project is the person who builds it. We don't hand work off to juniors or outsource to cheaper teams. What you see is what you get."
Today we work primarily with WordPress and Magento 2 — because they're the right tools for the job, not because they're the easiest. We run Velocity Bolt on every site we host. We build AI tools for client websites through Momentum Concierge. And we still take on the kind of complex, integration-heavy work that most agencies in the South West won't touch.
We're based in Bath and Exeter. We manage 65 live client sites. We've been doing this since before most of our clients had heard of the web. We're still here.
Four things that
haven't changed.
In 28 years the tools, the platforms, and the clients have all changed. These four things haven't.
Martin meets the client, understands the brief, and writes the code. There's no account manager filtering the conversation and no junior developer interpreting someone else's notes. What you discuss in the first call is what gets built.
We don't say "we've worked with public sector clients." We say Devon County Council, Cornwall Council, the Met Office, and the Journal of Institutional Economics. Specifics mean something. Generalities don't. Every capability claim on this site has a named client behind it.
We manage 65 live client sites, some of which we've maintained for over a decade. We don't build and leave. We know the history of the codebase, the quirks of the server configuration, and what happened last time that plugin was updated. Long relationships are how we work best.
Custom booking engines, gift voucher platforms, API integrations with Monday.com and Lightspeed, AI chat deployments, a WordPress plugin suite — if a client needs something a plugin can't do, we build it. That depth is what separates us from agencies that only know how to configure off-the-shelf software.
Clients who need
more than a template.
Three sectors where we do our most interesting work. Different requirements, same standard.
We don't just build websites.
We build the tools agencies use.
Momentum Technology Solutions Ltd is the product arm of the business. The same instinct that led us to build custom ecommerce platforms and booking engines for clients led us to build the tools we wished existed for running an agency. They're on WordPress.org now, used by agencies worldwide.
Visit momentum-wp.com ↗If your project sounds like
something we'd enjoy — get in touch.
We don't pitch for work that doesn't suit us. If it does suit us, we'll tell you honestly what we think it needs and what it'll cost.