Marketing that starts
with knowing
the code.
We manage digital marketing for sites we build and host — because knowing a site at code level means we can fix technical SEO issues directly, not just raise them as recommendations. Every new build ships with structured data, GA4, and Core Web Vitals already sorted. The marketing starts from a better baseline.
Technical SEO is already in
every site we build.
Most agencies sell technical SEO as an add-on audit. We build it in from the start — structured data, canonical URLs, Core Web Vitals, GA4 data layer, sitemap, heading hierarchy. By the time a site launches, the SEO foundations are done. What follows is content, campaigns, and monitoring.
Structured data, Core Web Vitals, local search optimisation for Bath and Exeter. We hold pos 1 for "web design Bath" — that's the proof, not a claim.
Search campaigns, display, and remarketing. Managed in-house, conversion-tracked via GA4 and GTM. Currently active for Devon clients.
Proper GA4 setup means a configured data layer — not just the tag. Custom events for the actions that matter on your specific site.
A growing share of searches now happen inside AI tools. Traditional rank tracking doesn't capture this. We do.
Named clients.
Named campaigns.
Not "brands we've worked with." Active digital marketing work currently running.
Active Google Ads and SEO management for a Devon pool and spa retailer. Location pages built for Devon search, Google Ads running for high-intent product searches. Conversion tracking configured for enquiry forms and call clicks via GTM.
GA4 analytics and Momentum Insights reporting for both county-wide activity platforms. Tiered reports delivered for Sport England compliance — summary for leadership, detail for marketing teams. Custom events track activity finder usage and event registrations.
Meta Ads campaigns for a Bath city centre performing arts school — course enquiries and open day registrations. Facebook and Instagram targeting local families and prospective students. Conversion tracking via Facebook Pixel and GTM.
LinkedIn Ads campaigns for a professional services client. B2B lead generation — audience targeting by job title, sector, and company size. Campaign reporting integrated with Momentum Insights alongside organic performance.
GA4 ecommerce tracking and GTM data layer configuration across the Magento 2 store. Transaction data, product performance, and funnel analysis. Google Tag Manager data layer configured for all conversion actions alongside the live Monday.com integration.
SEO and content work for a sister brand alongside H2O. Location-based pages for Devon, structured data for product categories, and WebCEO rank tracking. Targeted search terms across pool installation, hot tub, and spa equipment categories.
Search is changing.
We're already tracking it.
When someone asks Google AI Mode, ChatGPT, or Perplexity about pool installation in Devon, or web design agencies in Bath, or Miele appliances in the South West — who appears in the answer? Traditional rank tracking doesn't tell you this. Position 1 on the blue links is still important, but it's no longer the whole picture.
Structured data is what feeds AI systems. Every site Velocity Web builds includes comprehensive JSON-LD structured data — LocalBusiness, Service, FAQPage, Product schemas — because this is the layer that AI-generated answers draw from. We've been building this in as standard for years; it's now more important than ever.
Our Momentum Insights reporting platform monitors AI search visibility alongside traditional rankings. If your content is being picked up by AI-generated answers, you'll see it. If it's not, we can identify what's missing — whether that's structured data, authoritative content, or domain signals.
Monitoring via Momentum Insights — Velocity Web's own reporting platform. AI search visibility reported alongside traditional ranking data in a single tiered report.
Three tiers.
One platform.
Reporting built by us, not a white-labelled agency dashboard. Tiered so different audiences get what they need — without wading through data that isn't relevant to them.
A single-page view: traffic trend, key ranking movements, campaign performance, and one or two things that need a decision. Designed for leadership reading on a phone. No jargon.
Ranking tables, campaign metrics, GA4 conversion data, top pages, AI search visibility. Enough detail to act on. Includes month-on-month and year-on-year comparisons. Used by Active Devon and Active Cornwall for Sport England reporting.
WebCEO technical audit output, crawl errors, broken links, Core Web Vitals per page, structured data validation. Raised as issues when thresholds are crossed — not every month as a wall of data.
Before you get in touch
Questions we hear regularly about digital marketing — answered directly.
Get in touchWant marketing that works
with your website, not despite it?
Tell us where you are and what you're trying to achieve. We'll tell you what's realistic and what it would cost.