Digital marketing strategies that work for you.

Web Design Agency Devon
Web Design Agency Devon

There’s no point in having a great website if nobody knows about it.

We can help you identify audiences, craft messages, and launch digital campaigns to reach new customers and grow your sales from concept to delivery.

Every business is unique, and choosing the best channels to reach out to your customers is a minefield. As a full-service digital marketing agency, we can offer expert insight and have a broad range of services to find a perfect fit for you, whether a one-off consultancy and coaching package, a short-term marketing and advertising push or an ongoing relationship.

Whatever you decide, everything we do is designed to help you stand out from the crowd, reach new potential customers and achieve your business goals.

Four Steps to Success

Digital marketing and advertising evolve constantly. It’s easy to get lost in the jargon or struggle to choose which strategies to focus on. We use a four-step process that cuts out the background noise helping you to define and measure success.

Step 1 – Understand

Before we do anything, we need to understand your business fully: Who are you? What do you offer? Who are your competitors? Who’s your ideal customer? We’ll dig deep to find out all we can about the market in which you operate and your business’s position within it, and your existing online presence. If available, we’ll also dig into your Google analytics, social media and Google Ads accounts to offer additional insights and expert recommendations.

Step 2 – Analyse & Plan

Once we’ve thoroughly researched your market, we’ll identify opportunities and create a bespoke online advertising & marketing plan for you. We’ll help identify customer personas, choose key channels and define performance indicators. We can also delve deeper into your business and advise if your branding or positioning needs updating to improve results.

Step 3 – Set Up

Once we have identified the best opportunities and digital services for you, we’ll take the time to optimise your online setup, from fine-tuning your analytics, tracking and tag management to running the rule over your ad accounts and social media profiles. We’ll only launch once everything is in place and ready to generate revenue.

Step 4 – Campaign Launch

Now your channels are set up, it’s time to launch your marketing campaigns. All of our campaigns have clearly defined objectives and tracking metrics that fit into your bespoke marketing plan. We keep a close eye on conversion rates, optimising as we go to make sure your campaigns are on track, with regular detailed reports to keep you in the loop.

Completing each of these steps gives us the best chance of success to help grow your business. We’re flexible in our approach, using our experience and knowledge to select the digital marketing services that are most likely to generate revenue for your business.

What Digital Marketing Services Do We Offer?

We offer a broad range of marketing and online advertising services. Take a look below to find out more.

 

Marketing Strategy

It all starts with strategy. We’ll use our expert knowledge to review and analyse your current position, audit your social media channels and advertising accounts or build a bespoke marketing plan from the ground up. We can provide these services as a one-off consultancy package or as part of an ongoing relationship to help bring your marketing strategy to life.

Branding

Branding is the heart and soul of a business, building the foundations for everything you do. So whether you need help to shape a new venture, bring clarity to an existing one, or you’re looking to change direction, a well-defined brand, consistent content and engaging tone of voice are vital to achieving success in your digital marketing campaigns.

Search Engine Optimisation (SEO)

Do you want your website to rank high in Google’s results? Then SEO can help. Our expert team analyse on-page factors such as site speed, tags, and content, as well as your reputation online and align them with Google’s best practices. SEO can take time to bear fruit, but done right can create an excellent foundation for ongoing sales. We also offer a backlink building service for an additional fee.

Google Ads

Google Ads (formerly known as Adwords) can be an excellent way to reach people when they are actively searching for a product or service you offer. We build targeted campaigns to bring you a reliable stream of high-quality traffic to your site and produce a proven return on investment. 

Social Media Advertising

Advertising on Facebook, Instagram, and other social media platforms is a great way to spread your message to your target audience and nurture customer relationships. However, these platforms can be confusing and costly for new advertisers due to the range of options available. We’re here to help select the correct targeting and ad formats to reach your audience.

Email Marketing

Email is an effective and affordable way of keeping in touch with your prospects and clients. Regular, relevant emails keep your brand top of mind, build trust in your business and offer a proven revenue stream. Not everyone who visits your site will be ready to buy straight away, so why not stay in contact until they are?

Regular Reports

We’ll keep you in the loop with regular detailed reports on a schedule that works for you. We’ll include key performance indicators, search engine rankings and website traffic, then highlight areas for improvement. Alongside this, we will look ahead to keep your targets, goals and plans on track.

Email Marketing

Email is an effective and affordable way of keeping in touch with your prospects and clients. Regular, relevant emails keep your brand top of mind, build trust in your business and offer a proven revenue stream. Not everyone who visits your site will be ready to buy straight away, so why not stay in contact until they are?

Data Analytics

Data and analytics are the driving forces behind our approach. Whilst creativity is essential, we appreciate that the bottom line is what counts for business owners. So we make extensive use of Google Analytics and other data sources to work out what works and what doesn’t. The numbers tell a story, helping us identify issues and areas where we can optimise performance.

Web Design Agency Devon
Web Design Agency Devon
Testimonial

”“Really impressed with Velocity Web - They are genuine, down to earth and incredibly responsive, really enjoying working with them…

Get in Touch Today

We understand that digital marketing can be confusing.

We’re here to help you understand how it all fits together and which strategies are likely to be the most effective for you.

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