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Insights & case studies

What we have learned.
Notes from 28 years of building websites.

Notes on web design, ecommerce and public sector work. Written by the people who build the sites, not a content team.

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From the archive

Notes, case studies and commentary from the Velocity team.

Why we rebuilt our website with Bricks Builder

We build websites for a living, so rebuilding our own is a strange kind of pressure. It also gave us a rare chance to do the thing we tell clients to do: strip everything back and ask what the site is…

Web design for learned societies and academic journals

Learned societies, research consortia and academic journals are some of the most interesting clients a web agency can have — and some of the most poorly served. Their requirements sit outside what a g…

When a plugin isn’t enough: why we build custom

WordPress has a plugin for almost everything, and most of the time that’s exactly what you want — a solved problem, installed in minutes. But “almost everything” isn’t everything. When your requiremen…

Magento or WooCommerce? Honest advice before you choose

“Should I build on Magento or WooCommerce?” We get asked this a lot, and the honest answer is the one nobody wants: it depends. But it depends on specific, knowable things — so here’s how we actually …