C.R. Wood Electrical — Miele specialist.
Two Magento ecommerce sites, 677 products optimised for search, years of security and SEO management — including identifying a supply-chain attack within hours and hardening the platform. Family-owned, established 1959.
One of the UK's largest independent Miele dealers.
C.R. Wood Electrical is one of the UK's largest independent Miele dealers, established in 1959 and based in Devon. Still family-owned and managed, they supply, install and service Miele domestic and commercial appliances to customers across the South West and nationwide. Their online store features one of the largest independent Miele catalogues in the UK, spanning hundreds of products across domestic and professional ranges.
A high-performance ecommerce platform,
two sites, nearly 700 products.
C.R. Wood needed a robust, high-performance ecommerce platform capable of managing a catalogue of nearly 700 Miele products across two separate websites — one for domestic appliances and one for their commercial division. Each product required detailed specifications, optimised SEO titles and meta descriptions, and accurate categorisation to ensure customers could find the right appliance quickly.
They also required ongoing security management to protect their ecommerce infrastructure, SEO to improve organic visibility for a highly competitive product range, and Google Ads campaigns to drive qualified traffic and online sales.
Magento ecommerce, SEO at scale,
and security that responds in hours.
We manage and develop two Magento ecommerce websites for C.R. Wood — their domestic retail site and a separate commercial division site. We completed a comprehensive SEO overhaul of the entire product catalogue, creating optimised product names and meta descriptions for all 677 products, each grounded in Miele's own product terminology to ensure accuracy and consistency.
We provide ongoing security monitoring and maintenance, including proactive vulnerability detection and rapid incident response. When the site was targeted in a sophisticated supply-chain attack, we identified the compromise within hours, removed the threat, hardened the infrastructure and deployed ongoing monitoring to prevent recurrence. We also manage Google Ads campaigns to drive targeted traffic and measurable sales growth.
Our partnership with C.R. Wood spans years of continuous development, security management and marketing support — the kind of long-term relationship that ensures their online presence keeps pace with their business.
More ecommerce and South West work.
Magento store, ecommerce platform,
or security incident?
Tell us what's going on. We'll tell you honestly whether we're the right fit — and if we are, how we'd handle it.