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Insights

Everything we have written in this area.

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Notes, case studies and commentary from the Velocity team.

What happens when a customer asks a question your product data can’t answer?

A customer is on one of our client’s stores at 9pm, looking at a Miele oven, and they ask a specific question: does this model have the pyrolytic cleaning function, or is that the tier above? It’s a good question — the kind that decides whether they buy tonight or close the tab. And on a catalogue of nearly seven hundred products, the honest truth is that the precise answer might not be written into the store’s own data. So what happens next?

How Magento stores actually get hacked — and why owners find out too late

Here’s how most Magento store owners find out they’ve been hacked: not from an alert, but from a customer asking why their card was used somewhere they’ve never shopped — or from their payment processor flagging fraud traced back to the store. By then it’s often been weeks. The store has been working perfectly the whole time. That gap, between the moment of compromise and the moment anyone notices, is where nearly all the damage lives.

AI search optimisation: what it means for your business

For twenty-five years, “getting found online” meant one thing: ranking on Google. That’s changing. More and more people now ask a question of ChatGPT, or read Google’s AI-generated answer, and never c…

25 years of building for councils

We’ve been building websites since 1998, and for most of that time a good share of the work has been for the public sector. Devon County Council, Cornwall Council, the Duchy of Cornwall, the Met Offic…

Why we rebuilt our website with Bricks Builder

We build websites for a living, so rebuilding our own is a strange kind of pressure. It also gave us a rare chance to do the thing we tell clients to do: strip everything back and ask what the site is…

Web design for learned societies and academic journals

Learned societies, research consortia and academic journals are some of the most interesting clients a web agency can have — and some of the most poorly served. Their requirements sit outside what a g…